Welcome, Make a Living Writing Readers!
Looking to get leads on LinkedIn?
Tweaking your profile so ideal clients want to hire you?
Worried about wasting hours rewriting your profile with no results?
Don’t know how to position yourself?
As a fellow writer, I know how hard it can be to write about yourself. What makes you different? Here are 3 quick tip to tweak your profile so you can get leads on LinkedIn.
One: Know and write to your ideal customer(s).
Do you have a pet client? One who respects you, loves your work, pays well and on time? Who refers you to other similar great clients?
- Use the language you use to speak with and write emails to this client, while still being yourself
Example: My pet client is an American 50 something CEO. He’s polite, respectful to everyone (in particular the Starbucks staff) and impeccably dressed at all times. He doesn’t like social media but loves LinkedIn and calls it a ‘business website’. Words he does not use include:
- “like, you know?”, “awesome”, “amazing”, “uber”, “guru”, or “rock your customers”
When I work with him, neither do I.
- He does use words like “ROI”, “venture funding”, “slated for expansion”, “market share”, “market leader”, and “rapid growth”
On LinkedIn, I target CEOs just like this client. My profile is aimed at this client and the millions of others liked him.
Two: Understand and Choose a Point of View (for your ideal customers)
Recently, I’ve been asking my ideal clients opinions about LinkedIn, especially when we’ve connected on the platform.
Questions such as, “So what made you reach out to me?
The answers surprised me. Sometimes, we knew someone in common. Other times, it was about the formality of a profile. An American Marketing Director, also 50-something, mentioned he likes corporate sounding, non-Facebooky profiles, resembling cover letters.
When I pressed further, I discovered he found it distasteful when people referred to themselves, or used “I”. He did like it when profiles addressed “you”. He was talking about point of view.
There are three points of view:
- First Person (AKA “I am a rock-star, uber-marketer…”) Used in cover letters.
- Second Person (AKA “Hey YOU”): “You” is friendly and less formal than third person. Use the word ‘you’, as in, “Are YOU looking for IDEAL clients?” The most powerful word in copywriting is ‘you’ (and everyone’s favourite topic is themselves)
- Third Person (she/he won numerous awards): Speaking to corporate types? Third person is distant, more formal and can be seen as more professional. Here’s an example for you: “As CEO of a global renewable energy manufacturing company, John Doe accomplished……”
Choose a point of view that works for you and your ideal customers.
Three: Show the results you achieve versus just what you do
It’s great you write brochures, blog posts, articles on x, x, and x. So does every other writer. What’s better is what your writing has accomplished. It doesn’t just have to be as a freelancer. Think back to your jobs as well.
- Wrote a press release for x VS. wrote a press release for x leading to 10 TV, radio and written interviews worth $100,000 in advertising space and 3 new business leads
- Crafted a brochure VS. wrote a marketing brochure to help secure $10 million in venture funding
- Wrote a blog article VS. wrote a blog article leading to a link in the local paper with x views
What makes you unique is what you can accomplish for your client.
Happy tweaking! Get leads on LinkedIn!
P.S. Test: What Point of View is this post written in?